We're a team of eCommerce operators who've actually done this stuff.
Not consultants with fancy theories. Not gurus selling you the latest shiny tactics. We're founders who've built, scaled, and sold online businesses, making all the mistakes so you don't have to.
Maybe you're wondering why that matters? Because we understand what keeps you up at night. The overwhelming to-do lists. The marketing channels that eat your budget without delivering results. The nagging question of whether your business could actually survive without you. We've been there. In the trenches. Making the hard decisions with real money on the line.
And that's why our approach is different.
The Digital David Philosophy
Have you ever felt like you're fighting giants?
The big brands with bottomless marketing budgets. The corporate competitors with teams of hundreds. The platforms constantly changing algorithms and eating into your margins.
We believe we're living in the age of Digital Davids.
Small, nimble eCommerce businesses that can not only survive but thrive, not by trying to be bigger, but by being smarter.
Ever noticed how the most successful independent brands win? They create genuine connections with customers. They build businesses that bring life-changing products to people in ways that build team and strengthen our planet.
We face the giants. We do the impossible. We write a different story.
And that's exactly the kind of business that becomes genuinely valuable—not just to customers, but to potential buyers.
Meet the team.
Operations Director
Michelle Dunbar
Michelle is literally the glue that holds everything together, manages all of the finances, and runs the operation. She is an absolute legend! Often found wearing her slippers in the office, smiling and laughing at something or complaining about the cold.
Managing Director
Matt Edmundson
I'd buy Liverpool Football Club if I could afford it. My kids would prefer an Aston Martin and my wife would rather spruce up the house. Being a family man I exercise the skills of negotiation and compromise: I buy gadgets.
Head of Content
Jen Oliver
Actually. It's Dr. Jen. Yup - Jen is very clever with all things science! Be warned. She is, of course, lovely too and when she is not looking after the family she is working on all things content and digital marketing.
Head of Technical
Mark Jackson
Family, Football, and Formula 1! Most of his “spare” time is spent entertaining 2 young boys with visits to the park, playing with Lego and of course, anything Paw Patrol related. From Yorkshire, he is penny wise and often on their lush green hills, walking.
Graphic Designer
Josh Catchpole
Josh started working with us years ago in the warehouse. After a while, we discovered that he had magical powers when it came to all things graphics and video, so eventually got to the place where he has the biggest, most powerful Mac in the office with the biggest monitor too!
Head of Digital Marketing
Sadaf Beynon
Our token Canadian in the office, Sadaf is usually laughing a lot. She is great at hospitality, often bringing in food and sharing the latest antics of her two boys (they are hysterical). Sadaf loves hanging out with family and friends.
A brief History…
Aurion Digital has always been a company dedicated to helping businesses grow online. In the early days, this meant creating beautiful and effective websites. As the web evolved, Aurion Digital grew along with it, adding new services to help businesses reach a wider audience and grow their businesses. Today, Aurion Digital is a full-service digital agency with a team of talented professionals who are dedicated to helping our clients achieve their online goals. We have years of experience and expertise in fulfilment, coaching and consulting and a range of digital marketing areas, from website design and development to email marketing, SEO, PPC and social media marketing. We know what it takes to help businesses succeed online, and we are committed to providing our clients with the best possible service and results.
2002
We launched our very first eCommerce company.
1998
We started our own website design company
We relocated the Jersey Beauty Company to the UK, with our first warehouse centre.
2006
2010
2014
We started to run fulfilment for other companies out of our warehouse.
We launched The Jersey Beauty Company
2013
We launched our very own skincare brand.
We began our journey into ‘Done for you eCommerce Services’ with our partnership with Vegetology.
2015
2018
2021
We started our coaching and consulting service.
2019
The eCommerce Podcast was launched.
We sold Jersey Beauty Company, and Aurion Media was born.