Amplify

Your Voice

Why you should start a podcast.

In today's digital age, a whopping 57% of people tune into podcasts, with a vast majority of 73% doing so on their smartphones. This intimate medium breaks traditional barriers: while emails often get skimmed over during hectic work hours and calls are taken amidst the hustle and bustle of office life, podcasts offer a unique advantage. Half of the listeners soak in episodes from the comfort of their homes, and 25% even make podcasts their companion during car rides. Imagine your brand's message resonating in their ears as they stroll with their dog or unwind on their sofa after a long day. It's an unparalleled level of access to a listener's personal space – a marketer's dream. Not only do you have their ear, but you also have their attention in moments where they are truly relaxed and receptive.

57%

of your customers listen to podcasts

25%

50%

will listen in their car

will listen at home

73%

will listen on their phone

Which is all great. But there’s another, much more important reason to start a podcast…

…it’s an extraordinary way to start meaningful conversations, especially those that can have a big impact on your business.

The Problem.

Look at your inbox. It is so full of emails from people promoting their stuff that you have to spend ten minutes a day deleting all of them. How many of those emails have you actually read? Practically none of them, right?

It’s like they think that if they send their email to enough people, eventually someone will put their hand up and show interest. Maybe it will work. But it becomes a numbers game.

Think about how you feel about those emails? Chances are that you’re a little irked by them. You didn’t ask for it. You don’t want it. You don’t know them. You have zero reason to trust them. There’s no rapport, no warmth and no credibility.

Not a great starting point.

LEAD GEN

“People buy from people they know, like, and trust.”

—Zig Ziglar

The Answer.

What happens when we make a simple shift and change the topic of your email? Yes, you still send an email, but with one big difference.

Rather than trying to sell your stuff, simply invite them to be a guest on your podcast and share their insights and expertise. Suddenly, the entire dynamic changes.

They are no longer an entity on the other end of a sales pitch; they're the honoured guest, the star of the show. They feel recognised, valued, and, yes, quite flattered. It's an offering of a platform, a spotlight, and a genuine interest in their voice.

By making this subtle yet profound shift in approach, we've seen lead generation rocket by over 440%.

It's not magic; it's just the art of making someone feel truly special. After all, in the vast digital sea, who doesn't want to be seen, heard, and celebrated? Podcasts start meaningful conversations with people that can have an extraordinary impact on your business. No doubt. No doubt whatsover.

440% MORE
LEAD GEN

EMAIL CAMPAIGN