As with all social media platforms, Instagram is constantly evolving. Most changes are minor but others have big implications for eCommerce businesses.

Metrics are an integral part of eCommerce because they drive improvements and help to focus people and resources on what is important.

Customer rate optimisation is typically seen as the magic pill that can make any business profitable. But it doesn’t create conversions that are beneficial to the business. How then do we turn our customers into repeat customers?

Comments, likes and shares are great for boosting visibility and increasing engagement but that doesn’t necessarily mean more conversions. Social media success is not an exact science but done right it has massive potential for lead generation.

In eCommerce personalisation goes far beyond the welcome messages and product recommendations. It’s the key to long term profitability.

There are many ways to market and grow our business online and (thankfully) there are plenty of eCommerce agencies that can help solve the challenge for us. But how is a business owner to decide which agency to work with?

When you’re first starting a business do you know what you need to get from zero to the first couple of hundred dollars or pounds?

One of the biggest challenges of growing and scaling your business is dealing with the limitations of a third-party platform. Too often entrepreneurs buy into the hype of a well marketed platform only to discover it isn't right for their business.

Without a doubt, Amazon is at the top of the food chain when it comes to the eCommerce marketplace. But where does that leave the rest of us?