People appreciate commentary. Comment as long as you've got context and can back it up. When you leave a valid comment, you’re going to have people going to your profile to see who this person is with this added insight or with the opposing view. They’ll want to look at your profile to see if you are credible. Make them realise that you are trustworthy, you have experience and a valid opinion. Keep impressing them and they will follow you back and engage with you.
The key here to form a relationship that is genuine and authentic. Build a conversation. Get to know them and let them get to know you. It’s not about following and getting followers and doing whatever it takes to build numbers. This is about building genuine connections with people. And that takes time, but pays off in the long run.
7.Once you've got your baseline in, it's about nurturing it and tuning it as you go. Successful entrepreneurs work ad hoc. Don’t give in to “I've got to spend five hours a day”. Instead, “I'll do social now when I'm in a taxi and I've got 30 minutes or I'm early for a meeting so I'll do bits and bobs”. Share content, comment on people’s content and take part as and when you can.
A few social media hacks from Ian Moyse to get you started:
>Twitter. If you’re on Twitter create a group of the particular type of people in the particular sector you are looking for. Create a group and give it a flattering name. Reason is that everyone you add to that group will be able to see the name. Stroke their egos and get noticed in a positive way. Out of curiosity and flattery they’ll want to know more about you and who else is in the group.
> Your photo. First impressions always count. Test your photo on a site called photofeeler.com. You can choose whether the photo is for business or personal and fill in some other criteria and people can vote. Your trustworthiness is judged entirely by your photo.
> To appear at the top of the list when your name is searched for on social media platforms, simply add an icon at the end. This is especially useful if you have a common name.
> Cross link all your profiles to make it easy for your audience to see your personal brand. For example, add a link from your Linkedin profile to your Twitter profile and vice versa unless you’ve hidden it and it’s personal.
Getting your personal branding right is critical especially if you are in eCommerce. People want to know the person behind the business because they want to know who they are buying from. Personal branding that consistently represents you as a credible, reputable and relatable person will go a long way to your success.