When you’re a new business you need your customers to write reviews. Treat them right to get that data out of them.
Phase Seven - The launch
It is critical to repeatedly test every aspect of your website before you launch it. The more you test it the more bugs you’ll catch and the more bugs you catch, the better your launch experience will be.
If you don’t have a big team then use your family and friends to test the website on their computers and handheld devices. Check on Safari, Chrome, Firefox. If your site isn’t optimised for every version of Internet Explorer then put a note on your site to say what it is optimised for.
Let your audience know ahead of time what they can expect and you will have less complaints.
Once your product has arrived and you’ve tested every aspect of the website repeatedly you are ready to launch.
After you’ve launched, focus your efforts on growing your brand all the way until you choose to exit the business.
To grow your brand, ramp up your testing - test your ads, split testing, different landing pages, different copy.
Your aim is to start driving as much traffic as possible so that you can see what’s working and what isn’t. Then do more of what is working so you can keep growing.
Phase Eight - The Exit
“Selling your business is one of the most overlooked aspects of running an online business.” JJ Resnick
Preparing to exit your business right from the start is one of the most important things that you can do.
>Keep your accounting in perfect order so that when a buyer comes along you don’t have to spend huge amounts of money to hire accountants to figure everything out.
>Set up analytics and track your metrics because buyers want to see as much information about the business as possible. More data means they can glean more insights.
Position your business in a way that is going to be attractive to a buyer. It needs to have turnover and profit but equally, proper accounting and proper data and analytics.