50 Jared large

I think the biggest mistake that people make is that they start on step five, rather than step one. And that is often that they go through their you know, let's say their Google Ads campaign and they start off with keywords, they start off with placements.

— Jarod Spiewak

A strategy is fundamentally, why are you advertising? Who are you advertising for? What is the objective of what you're doing?

— Jarod Spiewak

If you're not properly tracking conversions, then you might as well not be running ads at all.

— Jarod Spiewak

This is anything that somebody can do on the landing page, or the website that gives you more details into how they're actually interacting with the page.

— Jarod Spiewak

Spend that time at the start of your business to understand your customer as much as possible. Start with fairly broad strokes and then niche it down and specialise as you start to get those sales in knowing you're only going to get better as the data comes in.

— Matt Edmundson

… have to figure out, you know, what sites are actually worth running or not. But it's really important. So just filter by what sites are getting the most clicks, impressions, etc. and … get rid of any site that doesn’t look legitimate.

— Jarod Spiewak