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[Looking back at 2020] we kind of really saw a huge uptick in conversion rates coming from promotional email campaigns. It grew by 111%.

— Rytis Lauris

The first time purchases have decreased … and the repeated purchases have increased. And so when we talk about retention marketing, there is no other better channel than email. This is why email is not dead.

— Rytis Lauris

Whatever you sell, there are different automations, which you can utilise, and really increase the volume of revenue, which emails generate for you.

— Rytis Lauris

… usually once we named a subscriber, we have in mind ‘email subscribers’, the one which subscribed for our email communication. This is not the case anymore. Subscribers could be subscribed to any channel, or multiple channels. So that the person who's subscribed for your text messages communication is equally a subscriber for push notification or email campaigns.

— Rytis Lauris

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