I would say the biggest thing is to start thinking about your promotion as soon as possible.
— Elle McCann
The first thing I would make sure is that the systems are in place and second, be prepared to be flexible.
— Chloe Thomas
I think the statistics show that people are actually going to be shopping earlier this year … [because] they want to cheer themselves up for the year that we had and also because many retailers have had issues with stock, they want to get their gifts as soon as possible.
— Joanna Steele
The reason behind the gift box this year is I'm trying to up my basket size. This gift box is £30 - the average order value I am going for.
— Simon Driscoll