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Buyer psychology from a marketing perspective is the quest to understand how purchasing decisions get made.

— Rishi Rawat

I use interesting details, especially when we're writing long form copy, I look at it as a, you know, it's, it's taking energy away from the reader to some extent, because they're, you know, people have low attention spans. So when you inject in some interesting details, you're giving the reader a boost of energy. And it's a branded boost of energy, because you're giving an interesting detail, not about some random fact. But a fact that relates in some way to what your product is doing.

— Rishi Rawat

For example, you sell a product and your shipping is $17.95, that instantly creates a negative thought in my mind, because it's like, I don't want to be spending $17.95 for shipping. So now you could build a story around it and explain why that is, you know, is it worth it. So it's a negative thought, it's not too good to be true.

— Rishi Rawat

My recommendation is considering the fact that 68% of people are completely new to our website and will never come back again, majority of which will never come back again. Why focus on these other things? Why not laser focus on converting first time buyers? Typically, for websites, their first time buyer rate, is conversion rate is no more than 4%. So we have an atrociously low conversion rate. So it just makes sense to focus on converting more first time buyers. And this is something that is really interesting is that if you can improve your conversion rate for first time buyers, you're actually improving all the other metrics as well, because they're all related.

— Rishi Rawat

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