Tim Hughes, Co Founder and CEO at DLA Ignite
2020 has changed the way that we do business.
I live in London, I think that there was an expectation, you know, if there was going to be a course in Singapore, I'd have to get on a plane and fly to Singapore. I now don't think that is expected. And for me, that's a great thing. Yeah. I like it. I love Singapore. But going to Singapore, just to speak for an hour, and then coming home again, doesn't feel like a good use of my time, even going into London for meetings, I think has changed. Yeah. And what used to happen would be, you'd say when are you next in London, and then it'd be like three weeks away. But whereas now, you can have a call with somebody, and it will be tomorrow or the day after. And so the speed of business is actually picked up.
From my perspective, I've gained hours in the day. I'm training again, I'm doing a meditation course and I think it has slowed everybody down. It’s connected everybody to realise that there's actually more important things in life than just going to work. Work is important, because it provides us with the money to enable us to buy the things that we want.
I think we could debate about what level of normality that we're going to go back to. I think we're living with COVID. Talking to some people, what they're predicting will happen is that in the past, we had 80% of the people in the office and 20% of the people were either remote or travelling. And what we're going to do is we're going to go to 20% of the people in the office, because some people need to be there, because they're single, they may not have the ability to work from home, there may be a vulnerability of them working from home. But 80% of the people will be working from home, and we'll see that switch. I think that will become normal.
I apologize for talking about this because I'm biased, but one of the things, you got to remember that when when we built the art, the programmes that we generated, for helping people to sell on social, they they're a bit like my children, you know, that I've nurtured them. And I've created them and so I want them to do well in the world. And, and actually, what we've found is that with our clients, their ability to generate business, and lead to meetings has gone up in the pandemic, not down. And while that may sound “Well, yeah, he will say that because he sells those programmes”, the thing that's interesting to me is that there's been a complete shift to people being online. I'm seeing more people active on LinkedIn. They're not doing the right things. They're generally doing the wrong things. But there's an activity and that’s because we're sitting at home in our pyjamas. And we're up because when we're not in the office, so what are we going to do? We're going to go online. That's where we're spending our time.
I still think the shift that's taking place. Recent research from McKinsey showed that there was eCommerce uptake. There was the amount of eCommerce uptake in the last three months that was the same as what we'd have for the last 10 years. So we had 10 years worth of digital transformation in the last three months. And I still think looking back, we don't realise how much transformation is actually taking place. Because we're generally thinking about the here and now and worrying about whether we're going to see our dad or something like that. Rather than actually seeing and looking around and seeing the transformation. There's been so much of people getting used to buying stuff online. And the change, I think it's gonna be this massive.
Tim previously featured in Ep 32 and Ep 45. Connect with him on LinkedIn.