Mashup 2 05

The experience has been taken away.

— Ian Moyse

I would suggest, you've got to pivot right now. You have to find a way and not hedge your bets again because we don’t know whether we’ll be back into a third lockdown.

— Ian Moyse

Think of restaurants, they have had to move quick to pivot and do deliveries. What can you do in the nature of your service or product that can continue driving revenue? What can you achieve? Fight for it.

— Ian Moyse

The world hasn't stopped. It's just different.

— Ian Moyse

Christmas is a shared experience and it is firmly fixed on December 25th.

— Padraig Walsh

The deadline is also really important because it affects our decisions.

— Padraig Walsh

When you go on to Ticketmaster, when you go on to any flight website, you will see a countdown timer starting to come to say act on this within this amount of time. So we know that the psychology of a deadline, a countdown influences us from thought and contemplation towards action.

— Padraig Walsh