Technology is often blamed for all of society's problems, but what if the problem was us?

"Facebook Ads are dead!" You've probably heard that a million times before. But is it true and are you better off the sooner you start using Google Advertising?

We all know that it's more profitable to keep a customer than to acquire a new one but most businesses don’t know how to do this effectively.

Amazon is an amazing platform for any business, but it can be way too easy to get lost in the sea of products. How do you make your brand stand out?

In a world where every niche and subset has an equal competitor, how do you drive sales? The answer: micro-influencers.

SEO ranking is one of the best ways businesses can improve their customer experience. It's often overlooked because it requires a little more effort than just buying ads on Facebook or Google but there are many benefits to doing so.

Sales videos don't have to be boring. In fact, they can be downright funny and still sell your product or service.

It's no secret that your about page is one of the most important parts of your website. It gives people a window into who you are and what you stand for, but also serves as an opportunity to convert visitors into email subscribers or customers.

Do you want to kick off your own eCommerce business but are not sure how to get past your limitations or where to start? Perhaps this success story will inspire you to pull the trigger

As with all social media platforms, Instagram is constantly evolving. Most changes are minor but others have big implications for eCommerce businesses.

Metrics are an integral part of eCommerce because they drive improvements and help to focus people and resources on what is important.

Customer rate optimisation is typically seen as the magic pill that can make any business profitable. But it doesn’t create conversions that are beneficial to the business. How then do we turn our customers into repeat customers?

Comments, likes and shares are great for boosting visibility and increasing engagement but that doesn’t necessarily mean more conversions. Social media success is not an exact science but done right it has massive potential for lead generation.

In eCommerce personalisation goes far beyond the welcome messages and product recommendations. It’s the key to long term profitability.

There are many ways to market and grow our business online and (thankfully) there are plenty of eCommerce agencies that can help solve the challenge for us. But how is a business owner to decide which agency to work with?

When you’re first starting a business do you know what you need to get from zero to the first couple of hundred dollars or pounds?

One of the biggest challenges of growing and scaling your business is dealing with the limitations of a third-party platform. Too often entrepreneurs buy into the hype of a well marketed platform only to discover it isn't right for their business.

Without a doubt, Amazon is at the top of the food chain when it comes to the eCommerce marketplace. But where does that leave the rest of us?

With a current average of 2.5 quintillion bytes of data being produced by humans every day, it is safe to say that the struggle to create attention grabbing content is real!

Automation isn’t just big corporations swapping out humans for robots. It’s just as relevant for small businesses who are also using software tools for everyday efficiency and productivity.

Learn everything you need to know about chatbots and decide whether they are right for your business.

Customer relationships lead to sustained business growth.

You’ve slogged through the hard work of researching your product and planning your business. You’ve secured the funding, created the website and made that first sale. But what about the rewards? When are you going to start raking in the profits?

“On the product page, your product description, to me, is where the magic happens”. Rishi Rawat

Rytis Lauris demystifies omnichannel marketing and illustrates how our marketing efforts can be more effective by enhancing our omnichannel strategy.

Whether you’re well versed in email marketing or whether you are a newbie - how much do you really know about what it takes to succeed at email marketing?

An informed and strategic plan of action for ad campaigns is critical if you want targeted clicks that result in conversion.

Amazon may seem the most obvious route to market but is it right for your digital business?

A lot can be said about 2020 except that it hasn’t taught us invaluable lessons about humanity, society and our ability to adapt - Part 2

A lot can be said about 2020 except that it hasn’t taught us invaluable lessons about humanity, society and our ability to adapt.

With all the uncertainties and questions that Covid-19 has raised this year, we asked the experts to share their top content and marketing advice for online business this Christmas.

Ian Moyse and Padraig Walsh talk us through what we can expect from a COVID Christmas and how we can better prepare out online businesses to adapt in the current climate.

Four returning guests help us understand how we can ready our eCommerce websites for Christmas 2020.

Every business needs a reason why customers should buy from them instead of their competition. It doesn’t have to be anything grandiose, it just needs to matter to the customer.

We’ve heard it said aplenty: Pinterest is a crazy effective marketing tool. But do we believe it?

Selling an online business can be an overwhelming process that carries with it a lot of uncertainty and requires tremendous patience and trust in the system.

Tony Guarnaccia, founder of Results Trained and author of Small Steps to Big Profits, shares his insights into running profitable businesses using his framework of growth factors.

With Black Friday and Cyber Monday fast approaching and more people shopping online there is no better time to start preparing for the busiest shopping days of the year.

When it comes to eCommerce, behaviour psychology is more relevant than ever.

JJ Resnick, an expert in working with brands to help them succeed online, shares his tested and proved 8-step blueprint for building a successful eCommerce business.

Customer lifecycle marketing enables engaged prospects to become loyal and repeat customers.

Stories are powerful connectors that break down barriers and build relationships. A compelling narrative evokes emotion and forms connections with the target audience that are vital for conversion.

If there is one complaint that most eCommerce entrepreneurs on Shopify have, it’s this: I have traffic but no sales.

Effective social selling is more than just doing social, it is about forming connections and fostering relationships.

Neil Roberts, Product Director at Moo, shares four ways to better understand how we can deliver great customer focus to reap a more profitable and sustainable eCommerce business.

Jesse Schoberg shares his insight and expertise on how to source remote teams and the importance of content marketing for eCommerce entrepreneurs.

Customer generated content or CGC is a powerful marketing tool that is highly effective in customer conversions.

Personalisation is becoming the norm as consumers are expecting it more and more from the brands they interact with. Businesses that respond to this change from mass production to mass personalisation will go the distance.

The logic digital marketing strategy is based on the simple principle that successful web page optimisation is impossible without thorough keyword research.

We like to believe that everyone gathers all the available information before they make a decision but the sad fact is that there is too much information. What influences our decision making process? How do we persuade others to our way of thinking when ?

An Interview with Lorna Leaver of GS1

A well planned strategy is critical to helping any startup successfully launch their venture and retain their competitive edge. A startup without a strategy will lack clear goals and direction to keep their business afloat.

Too often we become focused on new and trending data-driven marketing and forget the fundamental old school principles. Marketing isn’t an isolated discipline and it needs an holistic approach.

Many of us don't fully realise the rich benefit of SEO and SEO done right. A large part of online traffic is driven by search engines and as smart as search engines are, they still need our help to access certain pieces of information.

Whether you know it or care to admit it, we all have a personal brand. It goes beyond marketing and promotion to the perceived influence and credibility of the person behind the name and picture.

Chloe Thomas in her latest book, How to get traffic that buys to your website, addresses the struggle people have with driving traffic that buys to their website.

As much as we like to repeat the old saying, “don’t judge a book by its cover”, we all know that first impressions really do matter. Within seconds we make snap judgements which influence our perception of what is or isn’t credible. Websites are no different.

We have all found ourselves on the war-path in the wake of coronavirus. Instead of reacting to all that threatens to derail our businesses, now is the time to consider how we can reframe our businesses and be proactive in these unprecedented times.

In today's show we are wrapping up Season 1 with some lessons learned and some tips on why and how you can podcast for your own eCommerce business. Listen in and also find out what is coming early 2020 in Season 2.

Email marketing is still the best and most effective marketing channel across all industries. It has the ability to reach out to an audience that is already engaged and it gives businesses a much higher ROI than any other digital channel.

Content marketing sets the tone for your brand and it has a huge impact on the bottom line. Learn how you can create valuable, relevant and consistent content to drive traffic and generate leads for your business.

Superfans are an excellent sales force. They love your business and tell your story. They are mavens who can't help but tell everyone why they buy from you and why everyone else should also buy from you. A fan culture can change your business.

Let's face it, Amazon is huge and it is a Goliath of an eCommerce business and as it grows to take on other countries, markets and industries, we have got to ask ourselves, do we actually stand a chance? Yes, we absolutely stand a chance and here's how you can compete!

After product cost, the second biggest direct cost to your business is shipping. As a business your aim has to be to offer the lowest shipping rate possible while still giving your customers the shipping options they want AND covering your costs.

No matter how you feel about Black Friday, it is coming and it is still one of the busiest shopping days in the retail calendar on both sides of the Atlantic. This year Black Friday is falling on November 29th which for many will be just after pay day. How will your business approach Black Friday this year?

Eggnog and Christmas lights might be the farthest thing from your mind right now but to experience success this year you need to start thinking about how your eCommerce business is going to drive those sales and finish strong in the final quarter.

I've got traffic but no sales! It's the complaint I hear from a lot of digital entrepreneurs about their new eCommerce website. So in today's show, we are going to tackle this head-on and learn how to diagnose why you are getting traffic but no sales.

Coming up into today's show I am going to run through a proven framework for setting up and growing a successful eCommerce business. And I don’t make that claim lightly. It’s not clickbait. I can tell you it’s the framework that I use for my businesses and also when consulting with clients all over the world and I’ve seen great results with it.

In this show, I get to chat with Sam Morgan who is the founder of Paria.cc which is a bespoke clothing brand that specialises in Bike Gear. Sam knows first hand the challenge of running an eCommerce clothing brand as he balances weather, fashion trends, brands and seasonal changes successfully.

Part 2/3 Matt talks through the most effective way to find high-demand products to sell online.

Part 3/3 In looking at how to find high-demand products to sell on your eCommerce website Matt explains how suppliers can make or break you eCommerce Business.

Many entrepreneurs struggle with surplus product that has failed to sell. Could choosing a niche be key to solving this problem?

Casey Golden shares her secrets on how to sell high end products like $6000 sweaters online.

Listen in to a Coaching Call with Dan Henders, an eCommerce entrepreneur. Together we tackle his current most critical eCommerce problem: Reviews!

Simon Cavill, a beekeeper, shares how his beekeeping hobby that started 16 years ago is now a fully fledged global eCommerce business.

Matt records a quick introduction to the new Kuriosity Podcast - a podcast all about eCommerce and Digital Business.