Customer rate optimisation is typically seen as the magic pill that can make any business profitable. But it doesn’t create conversions that are beneficial to the business. How then do we turn our customers into repeat customers?
Comments, likes and shares are great for boosting visibility and increasing engagement but that doesn’t necessarily mean more conversions. Social media success is not an exact science but done right it has massive potential for lead generation.
One of the biggest challenges of growing and scaling your business is dealing with the limitations of a third-party platform. Too often entrepreneurs buy into the hype of a well marketed platform only to discover it isn't right for their business.
You’ve slogged through the hard work of researching your product and planning your business. You’ve secured the funding, created the website and made that first sale. But what about the rewards? When are you going to start raking in the profits?
Personalisation is becoming the norm as consumers are expecting it more and more from the brands they interact with. Businesses that respond to this change from mass production to mass personalisation will go the distance.
We like to believe that everyone gathers all the available information before they make a decision but the sad fact is that there is too much information. What influences our decision making process? How do we persuade others to our way of thinking when ?
A well planned strategy is critical to helping any startup successfully launch their venture and retain their competitive edge. A startup without a strategy will lack clear goals and direction to keep their business afloat.
As much as we like to repeat the old saying, “don’t judge a book by its cover”, we all know that first impressions really do matter. Within seconds we make snap judgements which influence our perception of what is or isn’t credible. Websites are no different.
We have all found ourselves on the war-path in the wake of coronavirus. Instead of reacting to all that threatens to derail our businesses, now is the time to consider how we can reframe our businesses and be proactive in these unprecedented times.
In today's show we are wrapping up Season 1 with some lessons learned and some tips on why and how you can podcast for your own eCommerce business. Listen in and also find out what is coming early 2020 in Season 2.
Email marketing is still the best and most effective marketing channel across all industries. It has the ability to reach out to an audience that is already engaged and it gives businesses a much higher ROI than any other digital channel.
Content marketing sets the tone for your brand and it has a huge impact on the bottom line. Learn how you can create valuable, relevant and consistent content to drive traffic and generate leads for your business.
Superfans are an excellent sales force. They love your business and tell your story. They are mavens who can't help but tell everyone why they buy from you and why everyone else should also buy from you. A fan culture can change your business.
Let's face it, Amazon is huge and it is a Goliath of an eCommerce business and as it grows to take on other countries, markets and industries, we have got to ask ourselves, do we actually stand a chance? Yes, we absolutely stand a chance and here's how you can compete!
After product cost, the second biggest direct cost to your business is shipping. As a business your aim has to be to offer the lowest shipping rate possible while still giving your customers the shipping options they want AND covering your costs.
No matter how you feel about Black Friday, it is coming and it is still one of the busiest shopping days in the retail calendar on both sides of the Atlantic. This year Black Friday is falling on November 29th which for many will be just after pay day. How will your business approach Black Friday this year?
Eggnog and Christmas lights might be the farthest thing from your mind right now but to experience success this year you need to start thinking about how your eCommerce business is going to drive those sales and finish strong in the final quarter.
I've got traffic but no sales! It's the complaint I hear from a lot of digital entrepreneurs about their new eCommerce website. So in today's show, we are going to tackle this head-on and learn how to diagnose why you are getting traffic but no sales.
Coming up into today's show I am going to run through a proven framework for setting up and growing a successful eCommerce business. And I don’t make that claim lightly. It’s not clickbait. I can tell you it’s the framework that I use for my businesses and also when consulting with clients all over the world and I’ve seen great results with it.
In this show, I get to chat with Sam Morgan who is the founder of Paria.cc which is a bespoke clothing brand that specialises in Bike Gear. Sam knows first hand the challenge of running an eCommerce clothing brand as he balances weather, fashion trends, brands and seasonal changes successfully.
Part 2/3 Matt talks through the most effective way to find high-demand products to sell online.
Part 3/3 In looking at how to find high-demand products to sell on your eCommerce website Matt explains how suppliers can make or break you eCommerce Business.
Many entrepreneurs struggle with surplus product that has failed to sell. Could choosing a niche be key to solving this problem?
Casey Golden shares her secrets on how to sell high end products like $6000 sweaters online.
Listen in to a Coaching Call with Dan Henders, an eCommerce entrepreneur. Together we tackle his current most critical eCommerce problem: Reviews!
Simon Cavill, a beekeeper, shares how his beekeeping hobby that started 16 years ago is now a fully fledged global eCommerce business.
Matt records a quick introduction to the new Kuriosity Podcast - a podcast all about eCommerce and Digital Business.