As with all social media platforms, Instagram is constantly evolving. Most changes are minor but others have big implications for eCommerce businesses.

Metrics are an integral part of eCommerce because they drive improvements and help to focus people and resources on what is important.

Customer rate optimisation is typically seen as the magic pill that can make any business profitable. But it doesn’t create conversions that are beneficial to the business. How then do we turn our customers into repeat customers?

Comments, likes and shares are great for boosting visibility and increasing engagement but that doesn’t necessarily mean more conversions. Social media success is not an exact science but done right it has massive potential for lead generation.

In eCommerce personalisation goes far beyond the welcome messages and product recommendations. It’s the key to long term profitability.