Personalisation is becoming the norm as consumers are expecting it more and more from the brands they interact with. Businesses that respond to this change from mass production to mass personalisation will go the distance.

The logic digital marketing strategy is based on the simple principle that successful web page optimisation is impossible without thorough keyword research.

We like to believe that everyone gathers all the available information before they make a decision but the sad fact is that there is too much information. What influences our decision making process? How do we persuade others to our way of thinking when ?

An Interview with Lorna Leaver of GS1

A well planned strategy is critical to helping any startup successfully launch their venture and retain their competitive edge. A startup without a strategy will lack clear goals and direction to keep their business afloat.

Too often we become focused on new and trending data-driven marketing and forget the fundamental old school principles. Marketing isn’t an isolated discipline and it needs an holistic approach.

Many of us don't fully realise the rich benefit of SEO and SEO done right. A large part of online traffic is driven by search engines and as smart as search engines are, they still need our help to access certain pieces of information.

Whether you know it or care to admit it, we all have a personal brand. It goes beyond marketing and promotion to the perceived influence and credibility of the person behind the name and picture.

Chloe Thomas in her latest book, How to get traffic that buys to your website, addresses the struggle people have with driving traffic that buys to their website.

As much as we like to repeat the old saying, “don’t judge a book by its cover”, we all know that first impressions really do matter. Within seconds we make snap judgements which influence our perception of what is or isn’t credible. Websites are no different.

We have all found ourselves on the war-path in the wake of coronavirus. Instead of reacting to all that threatens to derail our businesses, now is the time to consider how we can reframe our businesses and be proactive in these unprecedented times.

In today's show we are wrapping up Season 1 with some lessons learned and some tips on why and how you can podcast for your own eCommerce business. Listen in and also find out what is coming early 2020 in Season 2.