An Interview with Lorna Leaver of GS1

A well planned strategy is critical to helping any startup successfully launch their venture and retain their competitive edge. A startup without a strategy will lack clear goals and direction to keep their business afloat.

Too often we become focused on new and trending data-driven marketing and forget the fundamental old school principles. Marketing isn’t an isolated discipline and it needs an holistic approach.

Many of us don't fully realise the rich benefit of SEO and SEO done right. A large part of online traffic is driven by search engines and as smart as search engines are, they still need our help to access certain pieces of information.

Whether you know it or care to admit it, we all have a personal brand. It goes beyond marketing and promotion to the perceived influence and credibility of the person behind the name and picture.

Chloe Thomas in her latest book, How to get traffic that buys to your website, addresses the struggle people have with driving traffic that buys to their website.

As much as we like to repeat the old saying, “don’t judge a book by its cover”, we all know that first impressions really do matter. Within seconds we make snap judgements which influence our perception of what is or isn’t credible. Websites are no different.

We have all found ourselves on the war-path in the wake of coronavirus. Instead of reacting to all that threatens to derail our businesses, now is the time to consider how we can reframe our businesses and be proactive in these unprecedented times.

In today's show we are wrapping up Season 1 with some lessons learned and some tips on why and how you can podcast for your own eCommerce business. Listen in and also find out what is coming early 2020 in Season 2.

Email marketing is still the best and most effective marketing channel across all industries. It has the ability to reach out to an audience that is already engaged and it gives businesses a much higher ROI than any other digital channel.

Content marketing sets the tone for your brand and it has a huge impact on the bottom line. Learn how you can create valuable, relevant and consistent content to drive traffic and generate leads for your business.

eCommerce personalisation is critical for online success. By giving consumers a personalised customer experience you can massively improve conversion rates and customer retention. Here's three ways to personalise the customer journey to enhance customer experience, engagement and loyalty.