Having worked with companies from around the globe, there is a very definite framework that we should use in our eCommerce businesses.
—Matt Edmundson
19
+$50m
+$100m
The number of eCommerce business we have set up, run, failed at, sold or still own.
This is the total amount of worldwide sales revenue generated on our own sites over the years.
The combined turnover of our coaching clients.
There are 7 distinct parts to the eCommerce Framework that we lead our Coaching clients through in order to have a complete and balanced online business.
A successful eCommerce company constantly curates high-demand PRODUCTS that create profit through knowable sales patterns. (99% of businesses fail here). With our Coaching clients we have found that this is often quite different to offline sales, and so understanding how to measure and develop this is one of the key outputs of coaching programmes.
The key to longevity is to take the time to truly understand the people we serve, so we can operate in the space where your STORY and their STORY interact. We take the time to understand who our online customer actually is, and what they want from us as a business.
Once we understand the PRODUCT and the STORY, we can look at how to build an adaptable TECH STACK to drive your business forwards. This is more than just your client-facing website, it’s about an entire company's digital strategy working together to create something quite extraordinary.
Once we have the TECH STACK in place, we need to drive customers to the website. Successful eCommerce MARKETING comes down to the consistent use of proven principles that enable us to find our ideal customers. With coaching clients, we look at the 7 pillars of eCommerce marketing and create a plan that works for the business without getting sucked into the vortex that is digital marketing.
Learn how to OPTIMISE your TECH STACK for those different types of journeys your website visitors take with you. This will increase your conversion rates and give a much better experience for your customers.
Create an industry-leading post-purchase EXPERIENCE for your customers and keep them coming back time and again. Developing this experience is the biggest opportunity most online businesses have and yet don’t exploit.
We want to help clients create flywheel-type growth. We call this YO-YO, and it is about building repeatability and referability into your business to drive that all-important metric of Customer Lifetime Value. It stops the business just be a flash in the pan and builds longevity.
WHAT you are selling (Product),
WHO is going to buy your Product and WHY they should care (Story)
WHAT the mechanism is for how they will buy your Product (Tech Stack)
HOW you will reach those who resonate with your Story and want your Product (Marketing)
THE IDEAL environment for them to engage with your company (Optimise)
HOW to bring an amazing digital experience into the real world (Experience)
WHY you should do this over and over again (Yo-Yo)
In other words, eCommerce is about knowing ...
The typical eCommerce Journey™ of a successful eCommerce business: where clients will GATHER everything needed to LAUNCH their products or website, to GROW their online business, and turn it into an eCommerce FLYWHEEL which will move you into the top 70% of websites to the top 40% of websites to the top 5% of websites in your niche or sector.