If we end up working together to build a fantastic eCommerce site, then here's a list of things that we typically bring to a Collab Project.

Before we dive into that, bear in mind that each Collab Project is different as we all have different skill sets. We want to set up the Collab in a way that will maximise the chance for greatest success.

Each project, therefore, is different, but there are some typical things that we bring to each project:

• A new, separate Kurious Digital (KD) Core eCommerce website without setup costs or charges to you*.
• Consulting & coaching services from us - again, without the cost*.
• Access to the team as agreed. Services include website design and build, Video / Sound and Graphics, Product sourcing, Content creating and editing, Customer services, Stock control, and management, Storage and shipping, including international shipping*.
• Access to our courses/content.
• Access to our network*.
• Promotion of the site across our platforms, including social media and podcasts.

*Some fees may apply.

This is collaborative, so we partner together to build the business. As mentioned above, we want to set up the Collab in a way that will maximise the chance for greatest success.

Each partner has a different set of skills, but typically - you should expect to bring:

• A great product.
• An insane work ethic, and a desire to make the site successful.
• Time to create and add content to the website, which may include video work.
• Time to promote the site (a network to promote to is also helpful).
• Answer customer questions and customer service enquiries.
• Take monthly coaching calls with us.
• Engage in Facebook Group to share tips and experiences.
• Provide stock, on consignment, if agreed.
• Provide testimonials and reviews (hopefully good ones!)

We want to keep the costs to a minimum, so the initial investment of the site and coaching is covered by Aurion but some basic fees will apply:

• License Fee (from “Stay Live Date” onwards) from £247 + vat per month.
• Paid marketing costs as agreed. These are not limited to but may include: Google Adwords, Facebook and IG Ads, Influencer Marketing, Email Marketing, Direct Marketing.
• Stock. All stock is provided on Consignment. If the distribution is done via Aurion, you will also need to cover the costs of getting goods to our Liverpool Warehouse.
• Aurion fees may apply.

This is important. We are investing in your business, and you are investing in our methodology and so we both want it to work in order that we make money from the process is a good, fair and honest way.

We both make money from the sale of goods on the site. This is how we both stay motivated to make the site work. We agree on a figure for each item sold. It’s as simple as that.

This phase is broken down into three distinct stages:

1. DISCOVERY. The aim here is to understand if we can work with each other to build an eCommerce business.
   1. Application. This is where you apply to be a part of the Collab Project. Please note that we get more applications than we can reasonably accept, so we can’t guarantee that you will be chosen.
   2. Discovery Call. This is where we talk through your application, the Collab Process and clarify any expectations. It’s a great call (usually done on Zoom) where we start to understand if we can work together and build an eCommerce website.
   3. Agreement. Quickly, we want to draft a basic agreement with the key headlines for how the Collab will work. It’s important to clarify this as much as possible early in the journey, especially as each Collab will be different.
2. PLAN. This is where we get into the detail of how we will build the eCommerce Business.
   1. Planning Call. Another call (on Zoom), but this one will last a lot longer (up to a day). They can be challenging and exhausting, but very worth doing as we plan the Collab Project.
   2. Strategy. A follow-up call may be needed to finalise the strategy for developing the eCommerce business together.
   3. Agreement. At this point, our agreement should be very clear for who is doing what and how the business will work and run.
3. BUILD. Now that we have the strategy, we can start to build a website on the Kurious Digital Platform.
   1. KD Site. The new eCommerce site will be built on the KD platform - which is the platform we use on all our eCommerce businesses. We know this works and has a great mobile-first approach.
   2. If Aurion will be doing any of the fulfilment or other eCommerce services (such as Customer Services, marketing etc), then these will be set up at this point.
   3. Agreement. Everything will now be good to go. We will do a lot of testing and once we all agree that everything is in place. We can launch, and reach our first Milestone.

The aim of this phase is to build the site, ready for our next milestone (the Stay Live date). It’s broken down into 4 repeatable steps:

1. Coaching. Part of the appeal for you in this project is that we work together on building the eCommerce business so we have a monthly coaching call where we catch up on the site, how it is doing and plans for the next month. It’s a review of the business as well as a plan for the month in front of us.
2. Traffic. We want to spend time and energy in building traffic to the site.
3. Engagement. We also want to spend time analysing engagement on the site and make it as high as possible.
4. Learn. We will spend time learning from what has happened during the month, and understanding what (if anything) could and should change for the business.

We repeat this each month, with an eye on our second milestone.

Technical points

• Domain name. We will register a new domain or use a current domain.
• Payment Services. Unless otherwise agreed, we will use Braintree as this integrates well with the KD platform. Aurion will control the Braintree account, with full transparency.
• If Aurion is running the customer service, emails and phone numbers will be directed to our office.
• Any agreements and contracts drawn up will be under English Law and governed by the English Courts, even on international Collabs.