Do you believe emails sent on Monday mornings are the most successful or using the word ‘free’ in emails will result in email being sent to the spam folder or that people get too many emails already? Think again!
Whether you’re well versed in email marketing or whether you are a newbie - how much do you really know about what it takes to succeed at email marketing? Join us as Matt talks to Gabrielle Rapone about the common misconceptions about email marketing and how we as business owners can get our email game on point.
Gabrielle Rapone, of Email Maverick, is specialised in email marketing for eCommerce businesses. Her expertise is engagement, open, click and deliver to Inbox. She sent over 100 million emails during her career. Gabrielle has run and owned her own email service provider for over seven years, having consulted for brands like As Seen On TV, United Online, and Classmates. She is also the author of a book about email marketing, "Hit in the Inbox".