Own AI Tools That Do What Agencies Charge Thousands For
Run them unlimited times on your own business. No SaaS subscriptions. No per-use fees. Just tools that work on your data, on your machine, whenever you want.
One-time payment. 30-day no-hassle refund. Start immediately.
Everything Inside Your Membership
SAM — Your Slingshot AI Mentor
20 years of ecommerce experience, on tap
An AI mentor that sounds like me, knows your business, and teaches using your actual site data. Ask a question and get 20 years of ecommerce experience applied to your specific situation. SAM gets smarter every week as new knowledge and episodes are added.
The Onboarding Course (11 Modules)
Zero to running AI skills
Step-by-step video course that takes you from zero to running AI skills — even if you've never opened a terminal. Each module has a video walkthrough and hands-on exercises on your own business. You'll build your first working skill before Module 5.
SAM's Brain — The Slingshot Framework
The complete methodology
The complete methodology behind SlingshotAI. Seven interconnected areas of ecommerce growth (Sell, Story, Tech Stack, Marketing, Optimise, Experience, Growth), the FUEL marketing matrix, the Product Quadrant, the Story Overlap, and research-backed playbooks. This isn't generic advice — it's a structured system built from two decades of building and selling ecommerce businesses.
The EP Knowledge Base
285+ searchable episodes
Every eCommerce Podcast episode, tagged against the Slingshot Framework and searchable by topic, guest, FUEL stage, and skill. Ask SAM “who talked about referral marketing?” and get specific episodes with one-sentence takeaways. New episodes added weekly.
EP Weekly Brief
Personalised episode analysis
Each week, SAM analyses the latest EP episode against YOUR business — your sites, your niche, your revenue stage — and gives you three concrete actions. Then coaches you through the two Slingshot questions: “Does it move the needle?” and “Can I consistently execute this at 8/10?”
Everything Inside Your Membership
SAM — Your Slingshot AI Mentor
20 years of ecommerce experience, on tap
An AI mentor that sounds like me, knows your business, and teaches using your actual site data. Ask a question and get 20 years of ecommerce experience applied to your specific situation. SAM gets smarter every week as new knowledge and episodes are added.
The Onboarding Course (11 Modules)
Zero to running AI skills
Step-by-step video course that takes you from zero to running AI skills — even if you've never opened a terminal. Each module has a video walkthrough and hands-on exercises on your own business. You'll build your first working skill before Module 5.
SAM's Brain — The Slingshot Framework
The complete methodology
The complete methodology behind SlingshotAI. Seven interconnected areas of ecommerce growth (Sell, Story, Tech Stack, Marketing, Optimise, Experience, Growth), the FUEL marketing matrix, the Product Quadrant, the Story Overlap, and research-backed playbooks. This isn't generic advice — it's a structured system built from two decades of building and selling ecommerce businesses.
The EP Knowledge Base
285+ searchable episodes
Every eCommerce Podcast episode, tagged against the Slingshot Framework and searchable by topic, guest, FUEL stage, and skill. Ask SAM “who talked about referral marketing?” and get specific episodes with one-sentence takeaways. New episodes added weekly.
EP Weekly Brief
Personalised episode analysis
Each week, SAM analyses the latest EP episode against YOUR business — your sites, your niche, your revenue stage — and gives you three concrete actions. Then coaches you through the two Slingshot questions: “Does it move the needle?” and “Can I consistently execute this at 8/10?”
What You'll Learn (and Build)
10 modules from zero to running AI skills on your own business. Install tools, build your first skill, supercharge SAM, and unlock the full catalogue.
What You'll Learn (and Build)
10 modules from zero to running AI skills on your own business. Each module has a video walkthrough and hands-on exercises. You'll build your first working skill before Module 5.
- Module: 1
Set Up Your AI Workspace
- Install VS Code and Claude Code. Your first conversation with AI. Claude even helps you install its own command-line tool — detecting your operating system automatically.
- Module: 2
Build Your Knowledge Base
- Install Obsidian, where every report, playbook, and voice guide lives. Connect it to Claude. One prompt sets everything up — SAM installs, your profile is created, the course appears in your vault.
- Module: 3
Understand How Skills Work
- What a skill actually is (simpler than you think), where they live, how Claude finds them, and why you should be careful what you install. Install your first free skill from Anthropic.
- Module: 4
Build Your First Skill
- Research SEO essentials for your product pages, turn it into a playbook, refine it with specific criteria, then build a working skill from it. Run it on your own site. You’ll finish this module with a tool you built yourself, finding real issues on your live pages.
- Module: 5
Install Your First Professional Skill
- Authenticate GitHub, get Brand Voice Pro from the store, and run it on your brand. Get a complete voice guide — traits, vocabulary, tone-by-context matrix, do/don’t examples — the kind of document agencies charge thousands for.
- Module: 6
Supercharge SAM’s Brain
- Upgrade SAM from the starter brain to the full knowledge base — deep framework dives, FUEL marketing matrix, playbooks. Install the EP Knowledge Base with 285+ searchable episodes. SAM goes from “knows the overview” to “wrote the book.”
- Module: 7
The Slingshot Framework
- The seven areas that determine whether an ecommerce business grows or stalls. Where your skills map to the framework. Where to focus first based on your business stage.
- Module: 8
Meet SAM Properly
- The full tour — Q&A, guided lessons, live demos, framework teaching, EP episode references. Learn how to update SAM, protect your customisations, and get the most from your AI mentor.
- Module: 9
APIs and MCP Servers
- The most technical module — but Claude does the heavy lifting. Get a Google API key, install Playwright MCP. After this, every skill in the catalogue is within your reach.
- Module: 10
What’s Next
- Where to go from here. Which skills to explore. How to get the most from your membership.
What This Actually Means for Your Business
Tools that run on your machine, personalised to your data, with agency-quality output. No coding required.
The Tools
- Skills run on YOUR machine.
- No SaaS subscription, no per-use anxiety, no "another login." Run unlimited audits, analyses, and reports on your own Claude subscription.
- Personalised to your business.
- SAM knows your company, your sites, your niche, your currency, your revenue stage. Everything is tailored — not generic.
- Build your own skills.
- Module 4 teaches you to turn any repeatable process into a skill. Every SOP in your business could become automated.
- Agency-quality output.
- Brand Voice Pro produces what agencies charge £2,000+ for. Moby replaces £500 mobile audits. Run them as many times as you want.
- No coding required.
- Claude does the technical work. You direct and decide. The most technical thing you’ll do is paste a prompt.
- Your customisations are protected.
- Every skill has a custom/ folder that survives updates. Tweak SAM’s voice, adjust scoring criteria, add your own rules — they’re yours forever.
All About SAM
Matt walks you through SAM
The System
- A living system.
- SAM’s brain grows. EP Knowledge updates weekly. Skills improve. Your playbook library compounds. The longer you’re a member, the more valuable it gets.
- One command to update.
- “sam, update” checks everything — skill versions, brain content, EP episodes, purchased skills. Shows you what changed. You choose what to update.
- The Slingshot Framework.
- Not random tips — a structured 7-area methodology with the FUEL marketing matrix, Product Quadrant, and Story Overlap. Every skill maps to the framework so you always know what you’re building and why.
- 285+ EP episodes searchable by AI.
- Not just a podcast archive. Every episode tagged by framework area, marketing stage, and key takeaway. SAM can reference specific episodes while teaching you.
- Weekly coaching via EP Brief.
- Each new episode becomes a personalised coaching session. Three actions for your week, filtered through “does it move the needle?”
- Golden ticket referrals.
- Refer other founders. They get a warm welcome. You get surprise credit. The more you share, the more you earn.
What This Actually Means for Your Business
Tools that run on your machine, personalised to your data, with agency-quality output. No coding required.
The Tools
- Skills run on YOUR machine.
- No SaaS subscription, no per-use anxiety, no "another login." Run unlimited audits, analyses, and reports on your own Claude subscription.
- Personalised to your business.
- SAM knows your company, your sites, your niche, your currency, your revenue stage. Everything is tailored — not generic.
- Build your own skills.
- Module 4 teaches you to turn any repeatable process into a skill. Every SOP in your business could become automated.
- Agency-quality output.
- Brand Voice Pro produces what agencies charge £2,000+ for. Moby replaces £500 mobile audits. Run them as many times as you want.
- No coding required.
- Claude does the technical work. You direct and decide. The most technical thing you’ll do is paste a prompt.
- Your customisations are protected.
- Every skill has a custom/ folder that survives updates. Tweak SAM’s voice, adjust scoring criteria, add your own rules — they’re yours forever.
All About SAM
Matt walks you through SAM
The System
- A living system.
- SAM’s brain grows. EP Knowledge updates weekly. Skills improve. Your playbook library compounds. The longer you’re a member, the more valuable it gets.
- One command to update.
- “sam, update” checks everything — skill versions, brain content, EP episodes, purchased skills. Shows you what changed. You choose what to update.
- The Slingshot Framework.
- Not random tips — a structured 7-area methodology with the FUEL marketing matrix, Product Quadrant, and Story Overlap. Every skill maps to the framework so you always know what you’re building and why.
- 285+ EP episodes searchable by AI.
- Not just a podcast archive. Every episode tagged by framework area, marketing stage, and key takeaway. SAM can reference specific episodes while teaching you.
- Weekly coaching via EP Brief.
- Each new episode becomes a personalised coaching session. Three actions for your week, filtered through “does it move the needle?”
- Golden ticket referrals.
- Refer other founders. They get a warm welcome. You get surprise credit. The more you share, the more you earn.
Who This Is For
Ecommerce founders doing £100k–£5M+ who want structured AI tools, not just chat. Own the tools, not the agency fees.
Who This Is For
This is for you if...This Is for You If...
- You're an ecommerce founder doing £100k–£5M+ who wants to use AI but doesn't know where to start
- You've tried ChatGPT or Claude but want structured tools, not just chat
- You'd rather own the tools than pay an agency every month
- You listen to the EP and want to go deeper than just listening
- You're a systems thinker who builds SOPs, playbooks, and processes
- You're curious about AI but the technical barrier feels intimidating
Probably not for you if...Probably Not for You If...
- You want a done-for-you service (you run the tools — we provide them)
- You're not willing to spend 2–3 hours on the onboarding course
- You want a magic button (AI is powerful, but you still need to direct it)
Built From 20 Years in the Trenches
SlingshotAI wasn't built by a developer who read about ecommerce. It was built by someone who's lived it. Matt Edmundson, 283+ podcast episodes.
Built From 20 Years in the Trenches
SlingshotAI wasn't built by a developer who read about ecommerce. It was built by someone who's lived it.
Matt Edmundson has been building, buying, and running ecommerce businesses for over two decades. He's hosted 283+ episodes of the eCommerce Podcast, interviewing the founders and operators behind some of the most successful online stores in the world.
The Slingshot Framework — the methodology behind every skill — comes from those conversations and from running real businesses. Vegetology, Seven Yays, and ventures before them. Including one that taught a £38 million lesson about what not to do.
Every skill in the library is something Matt uses in his own businesses. If it doesn't work on real data, it doesn't ship.
Join SlingshotAI
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An SEO agency alone costs £1,975/month. That's £23,700 a year — for one service.
SlingshotAI gives you a growing library of AI skills across your entire business for a one-time payment you'd barely notice against your monthly agency bill.
30-day no-hassle refund. Try it. If it's not for you, full refund. No questions.
Questions You Might Have
What tools do I need?+
The skills run on Claude, made by Anthropic. You'll need a Claude subscription — that's $20/month for the basic plan, which is enough to get started. Beyond that, everything else in the stack is free. The onboarding course walks you through setting it all up step by step. No prior AI experience needed.
I'm not technical. Can I really do this?+
Yes. The onboarding course starts from scratch — it gets you set up with Claude and the free tools, then walks you through your first skill. Claude does the installation for you, explaining every step as it goes. You don't need to code. You don't need technical experience. And SAM is there to teach you the methodology in plain English, using your own business data.
Why isn't this just a website I log into?+
Good question. We could have built a web app — but it would have been worse for you. A web app means ongoing subscription costs, limited runs, and generic output. The way SlingshotAI works, the skills run on your machine using Claude ($20/month — which you'll use for far more than just these skills). That means no extra per-use costs, unlimited runs, and — because everything runs in the context of your full business — much better output. Plus, you're learning how AI actually works. That's a skill that pays for itself long after any single tool.
Is this just fancy prompts?+
No. These are complete AI workflows with playbooks, scoring rubrics, and step-by-step methodology. A prompt gives you a generic answer. A SlingshotAI skill analyses your actual business data, applies a proven framework, and produces specific, actionable output. And SAM teaches you the thinking behind it so you understand why — not just what.
How quickly will I see results?+
Your first skill takes about 30 minutes to set up. You'll see real output — specific to your business — on your first run. Most founders start with the mobile audit, which produces a full report on your site within minutes.
What happens after I join?+
You get instant access. Start the onboarding course, browse the skills catalogue, and use your store credit to install your first skill. Claude handles the setup. SAM teaches you the methodology. You'll be running your first skill the same day you join.
Can I get a refund?+
Absolutely. 30-day no-hassle refund. If it's not for you, full refund. No awkward conversations.
Questions You Might Have
What tools do I need?+
The skills run on Claude, made by Anthropic. You'll need a Claude subscription — that's $20/month for the basic plan, which is enough to get started. Beyond that, everything else in the stack is free. The onboarding course walks you through setting it all up step by step. No prior AI experience needed.
I'm not technical. Can I really do this?+
Yes. The onboarding course starts from scratch — it gets you set up with Claude and the free tools, then walks you through your first skill. Claude does the installation for you, explaining every step as it goes. You don't need to code. You don't need technical experience. And SAM is there to teach you the methodology in plain English, using your own business data.
Why isn't this just a website I log into?+
Good question. We could have built a web app — but it would have been worse for you. A web app means ongoing subscription costs, limited runs, and generic output. The way SlingshotAI works, the skills run on your machine using Claude ($20/month — which you'll use for far more than just these skills). That means no extra per-use costs, unlimited runs, and — because everything runs in the context of your full business — much better output. Plus, you're learning how AI actually works. That's a skill that pays for itself long after any single tool.
Is this just fancy prompts?+
No. These are complete AI workflows with playbooks, scoring rubrics, and step-by-step methodology. A prompt gives you a generic answer. A SlingshotAI skill analyses your actual business data, applies a proven framework, and produces specific, actionable output. And SAM teaches you the thinking behind it so you understand why — not just what.
How quickly will I see results?+
Your first skill takes about 30 minutes to set up. You'll see real output — specific to your business — on your first run. Most founders start with the mobile audit, which produces a full report on your site within minutes.
What happens after I join?+
You get instant access. Start the onboarding course, browse the skills catalogue, and use your store credit to install your first skill. Claude handles the setup. SAM teaches you the methodology. You'll be running your first skill the same day you join.
Can I get a refund?+
Absolutely. 30-day no-hassle refund. If it's not for you, full refund. No awkward conversations.
Stop Paying for Generic.
Start Owning What Works.
Join SlingshotAI and get AI skills built for your ecommerce business.
One-time payment. 30-day no-hassle refund.
One-time payment. 30-day no-hassle refund.